Brazil: Adventist Publisher to Produce for African Markets
Casa Publicadora Brasileira (CPB), the Seventh-day Adventist publishing house in Tatuí, São Paulo State, Brazil, will soon distribute its products in Africa, executives said.
EXPORTING BOOKS: João Vicente Pereyra is vice president of marketing and sales at Casa Publicadora Brasileira (Brazilian Publishing House) in Tatui, São Paulo State, Brazil. The Adventist-owned publishing firm will export Portuguese literature to various nations in Africa.João Vicente Pereyra, sales and marketing vice president, said: “The CPB was designed to provide literature in Portuguese to various countries, such as South Africa, Angola, São Tomé and Principe, and Mozambique.”
There is, however, an exact timetable for when books, magazines, and other materials would be made available to the population living in these regions. The first deals are being concluded with leaders who manage the administrative headquarters of the Seventh-day Adventist Church in the countries wishing to market the products.
For 2013 the publisher also expects to expand its operations into digital formats. The idea is that dozens of online titles may be available in mobile operating systems such as iOS and Android. CPB is first place in production volume and sales among the 63 Adventist-owned publishing houses in the world.
Beginning in 2013 traditional publications such as Nosso Amiguinho (Our Friend for children 5 to 9 years old), Vida e Saúde (Life and Health), and Revista Adventista (the South American Division’s edition of Adventist Review) will also have Web portals. One core system was established to provide all this content in support of already established print versions.
—reported by Felipe Lemos, ASN Staff