DEDICATION: On July 2, 2005, Pastor Jan Paulsen, president of the Seventh-day Adventist Church, offers a prayer of dedication after editor William G. Johnsson unveils the cover of the first issue of Adventist World to those attending the 2005 General Conference session.Pengani and a small group of Christian believers in Malawi were working tirelessly to spread the gospel message in their country and in Mozambique. Passionate about preaching the message, they weren’t exactly sure how to go about their task. In September 2008 they prayed to God and, pouring out their hearts and desires, they asked Him to give them guidance.
PLANNING TOGETHER:Adventist World editor Bill Knott (left) meets in Seoul, Korea, in November 2009 with (left to right) Pastor P.D. Chun,Adventist World distribution manager; and editors based in Korea, Pastor JungKwon Chun and Jeong-Kwan Choe.“In some places we lack evangelistic materials, and Adventist World has turned out to be the main resource we have for both outreach and in-reach,” Bakari sums up. “At first we didn’t know what to do with the magazines, and they were packed somewhere unused. But once our members realized how powerful they were, we hardly have them at the Union office for more than a week. As soon as they arrive, people take them.”
Magazines often give their circulation not just in hard copies, but as to the number of “touches.” In other words, a magazine is bought by someone who then shares it with their mother, daughter, neighbor, etc., so that one magazine is often read by four or more people. A circulation of 10,000 could be bumped to 40,000 simply by calculating touches. Adventist World is no different. Particularly in Africa, we hear that there are a minimum of 5-10 “touches.” That means that printed copies of Adventist World may be reaching 15 million people globally! The magazine is so successful it is seen in homes of Adventists and non-Adventists alike, in hotels, doctors’ offices, marketplaces, and more.Under editor Bill Knott, Adventist Worldmoved in 2007 to print editions in Spanish, Portuguese, and French, and distribution in many more world regions. A Bahasa (Indonesian) edition also appeared, followed by a Russian edition (online only) in 2008, and a German edition in January 2010. Adventist World is now the most widely distributed magazine in the church’s 147-year history, and one of the largest Christian periodicals in the world.
Kimberly Luste Maran is an assistant editor of Adventist Worldmagazine.